Reaching Your Audience turtleback interactive


Turtleback Interactive develops, plans and executes online and traditional media buys as well as direct marketing campaigns using the Internet.

From our experience, traditional media agencies and PR firms can provide part of the solution based on their orientation. Turtleback focuses on enhancing clients' marketing and media plans using the communication tools available on the Internet.


Media Planning

bullet Research
bullet Competitive analysis
bullet Development of media campaigns
bullet Integration of online plan with traditional media plan
bullet Development of Internet sponsorships between multiple parties
bullet Manage online message development
bullet Testing
bullet Focus groups


Media Buying

bullet Negotiation of contracts
bullet Management of campaigns across multiple sites
bullet Review and analysis of reports
bullet Feedback for improving existing and future campaigns


Internet Public Relations

bullet Strategic development of online communication goals
bullet Strategies for reaching niche markets
bullet Development of messages and target vehicles
bullet Promotion of article ideas to e-zines, Newsgroups
bullet Newsletter development, writing and distribution list management
bullet Event promotion
bullet Crisis and issue management
bullet Identifying and negotiating site links
bullet Promotion through directories, industry specific search engines, and Top 100 Lists


Media Representation

bullet Develop and negotiate sponsorships
bullet Develop content for sponsors
bullet Develop niche networks and sites to aggregate targeted audiences